Monday, January 23, 2012

My American Case Study

My film: Avatar

 Story Line: When his brother is killed in a robbery, paraplegic Marine Jake Sully decides to take his place in a mission on the distant world of Pandora. There he learns of greedy corporate figurehead Parker Selfridge's intentions of driving off the native humanoid "Na'vi" in order to mine for the precious material scattered throughout their rich woodland. In exchange for the spinal surgery that will fix his legs, Jake gathers intel for the cooperating military unit spearheaded by gung-ho Colonel Quaritch, while simultaneously attempting to infiltrate the Na'vi people with the use of an "avatar" identity. While Jake begins to bond with the native tribe and quickly falls in love with the beautiful alien Neytiri, the restless Colonel moves forward with his ruthless extermination tactics, forcing the soldier to take a stand - and fight back in an epic battle for the fate of Pandora. Written by The Massive Twins.





Production: 
Avatar's production budget was
$237,000,000 and made a gross of $2,782,275,172 (Worldwide)

The production company that provided the finance was  Twentieth Century Fox Film Corporation which is owned by News Corporation. News corporation is a very large media conglomerate that is both horizontally and verticaly integrated across many different media forms.

Distribution: Twentieth Century Fox Film Corporation was the theatrical and home distributor for the film.It's been distributed worldwide.

Exhibition: It would be shown because it's a big blockbluster movie that was released during the winter break. It was also the first film that pushed 3D.

Horizontal and Vertical Intergration: Avatar's was produced by Twentieth Century Fox Film Corporation which is a subsidiary of News Corporation.