Monday, March 12, 2012

Warp Film Case Study: Four Lions






Four Lions was Financed by Warp films and Film 4 Productions it cost under a million $ and made
$4,658,570 worldwide. In my opinion it was aimed at a british audience because of it's lack of stars, location, british humor and lack of marketing.
This is a risky film to invest in because it is a independent film that is aimed at a nich audience and because it's not gonna make much money back. The film was distributed by Drafthouse films(US) and Optimum Releasing(UK) it was a distruibited to a small amount of screens (115 UK) and an even smaller amount in the US.
Since the movie had a small budget it therefore couldn't market itself very widely, word of mouth had to be used in order to draw attention. This movie was mostly shown in independent arthouse cinemas because since the marketing was very small it didn't get a lot of attention and therefore only opened in few cinemas.
On the opening weekend the movie made £608,608 (UK) and $41,512 (USA) in total it made $4,658,570


Warp Films is an independent company that only makes movies targeted at a british audience it is not owned by an american conglomerate it's much smaller than working title, which does movies aimed at an international audience and owned by Universal , working titles also makes movies for financial values, Warp films doesn't, because they're box office targets are much lower. Warp films success is partly due to the help of channel4 and bbc.

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